When an idea is so simple you can't believe nobody's thought of it before - and to my knowledge, IN the whole history of books, which is a pretty long damn history, nobody has - and when that idea works SO well that everyone who encounters it, from age 3 to, well so far I haven't discovered an upper limit, gasps at its cleverness... well, that's magic.
(Contrary to what the tag line of this video avers. Screw you guys, I know magic when I see it!)
Press Here is a book that's been compared to an iPad app. Simple instructions ("Press here." "Rub the dot on the left." "Clap once.") create the illusion that the reader is rearranging a series of dots, causing them to multiply, grow, change color, etc. But I'll tell you - don't worry about the iPad app comparison. I've shown this book to plenty of people who've never touched an iPad, and they are charmed and blown away, just as I was the first time I saw it, at ALA Midwinter in San Diego.
This is the rare picture book that I feel compelled to carry with me wherever I go. Delightful, simple, and everyone who sees it wants to show it to someone else, to share the magic. Best of all, it invites imitation. If it weren't French, I'd expect Hervé Tullet to win the Caldecott Medal for it. Bravo. And thank you to Chronicle Books for sending me a copy.